The City of Toledo color palette is welcoming and sturdy. Built with
inclusivity in mind, the City color palette meets and/or exceeds color
accessibility standards. For accessibility and brand recognition, it’s
important the color palette is handled consistently across all brand
materials by using the guidelines below.
The primary color palette for the City of Toledo includes light
blue and navy. In any application, these colors should always be the
most prominent, with the rest of the color palette serving as support.
Always use the values outlined below when creating branded materials.
Accessible design allows users of all abilities to navigate,
understand, and use a brand. The City of Toledo strives to be accessible
across all applications of its brand, including color contrast.
Web Content Accessibility Guidelines (WCAG) 2.0 serves as the
standard for website color accessibility and informs print accessibility
as well. In order to comply, foreground-background color contrast must
achieve a ratio of at least 4.5:1. The minimum compliance is AA (4.5:1
and above). The highest compliance is AAA (7:1 and above).
With that in mind, the following examples show acceptable color combinations and the best ways to use the palette.
Accessible for Any Use