The City of Toledo logo is bold, just like the City itself. The logo’s geometric shapes balance a playful and
utilitarian tone to create a hardworking, highly reproducible form at
both large and small sizes.
The logo comes in multiple colors to provide appropriate contrast on colored and busy backgrounds. The logo is available in its
primary light blue and navy form, as well as three two-color reverse
options. There is also a one-color version that can be used when needed,
though it is not the preferred version for applications.
Download the logos in various file formats using the link below.
Proper clear space surrounding the logo enforces brand
recognition and reduces competing visual elements. The logo shouldn’t be
too close to any other graphic elements or the edge of a page.
Be sure to refer to the diagram below when placing the logo into artwork.
Minimum Reproduction Size
In addition to clear space, the logo’s integrity also relies on
keeping it at a legible size. For accessibility purposes, the logo
should never be used at less than 0.75 inch wide in any application.
The “TOL” mark and logotype should be used together whenever a
logo is needed. In special cases, the mark can be used on its own in
one of two ways: as an interactive element and within a layout.
More information on specialty-use situations is included below.
Interactive Graphic Element
It is best to use this very sparingly and with an audience that
is already familiar with the brand. The following examples propose two
Within a Layout
The second use for the "TOL" mark is as an element within a
layout, where the "O" can be used as a graphic feature. In these
instances, the artwork should also include a full standard logo.
Brand consistency increases accessibility and helps the user
know what to expect. Logo treatment is no exception. The following
examples show logo violations — please refrain from using the logo in
any of the following ways.
Within the City of Toledo organization, many entities exist as a
sub-brand to the City “parent” brand. These entities include
departments, divisions, and initiatives that must be able to identify
and differentiate themselves. However, it is important each of these
sub-groups remain connected to the larger organization.
The sub-brands use the typographic lockup outlined below.
Existing lockups are available for download below. If you are in need of
a new lockup, please contact the City of Toledo Communications
Department to have one created for you.