The City seal is an essential piece of the City of Toledo brand. For many years, the seal has been the main identity for the City and there have been numerous color and stylized versions in existence. To maintain its integrity, the seal has been simplified into two versions: navy and reverse. In addition to refining the typography and color, the use of the seal has also been narrowed, which is outlined in the following section.

The seal artwork can be downloaded for use in various formats, but must be approved by the City of Toledo Communications Department before being used on any brand materials.

Primary Seal
Reversed Seal


The City seal is only to be used in an official capacity by elected officials. Following this guideline establishes the importance of the materials that use the seal and creates easily recognizable organizational hierarchy.

The examples below highlight appropriate use of the City of Toledo seal.


If you're not sure on something or need additional materials, please contact the City of Toledo Information & Communication Technology (ICT) Department.