The City of Toledo uses a custom icon set. The full family of
icons are below and usage examples can be found throughout this guide.
An Adobe Illustrator file of the full set is available for
download below. You can also download the custom City of Toledo icons as
a font. Once installed, access the icons in the font by using the
glyphs panel in Adobe software.
The City of Toledo brand system includes a pattern graphic
derived from the “TOL” mark. The graphic can be incorporated sparingly
on City of Toledo branded materials for appropriate uses only.
Appropriate uses include items like the City of Toledo
merchandise, employee engagement materials, and general City of Toledo
marketing uses. The pattern shouldn’t be used in serious or formal
applications. It’s best reserved for materials that strike a
Examples of the pattern in action can be found below. Also
below, you can download a black and white vector file of the pattern.
When using the pattern, it is important to follow the City of Toledo
color usage rules.
City of Toledo photography should match the tone of the brand:
human, friendly, responsible, and honest. It should feature the culture,
people, and landscape of the City. In addition, photography should
celebrate the positive impacts the City is making in the community,
region, and lives of residents.
Be sure to include diversity in race, age, gender, religion,
and background. Whenever possible, the photos should use lots of natural
light. The photography subject matter should always be in its natural
environment. For example, portraits should be captured in City of Toledo
environments, as opposed to staged in a studio.
All photos should be full color or blue and teal duotone
images — no grayscale, sepia, or other color effects. Examples of
acceptable color images can be found throughout this guide.