The City of Toledo uses a custom icon set. The full family of icons are below and usage examples can be found throughout this guide.

An Adobe Illustrator file of the full set is available for download below. You can also download the custom City of Toledo icons as a font. Once installed, access the icons in the font by using the glyphs panel in Adobe software.


The City of Toledo brand system includes a pattern graphic derived from the ​“TOL” mark. The graphic can be incorporated sparingly on City of Toledo branded materials for appropriate uses only.

Appropriate uses include items like the City of Toledo merchandise, employee engagement materials, and general City of Toledo marketing uses. The pattern shouldn’t be used in serious or formal applications. It’s best reserved for materials that strike a light-hearted tone.

Examples of the pattern in action can be found below. Also below, you can download a black and white vector file of the pattern. When using the pattern, it is important to follow the City of Toledo color usage rules.


City of Toledo photography should match the tone of the brand: human, friendly, responsible, and honest. It should feature the culture, people, and landscape of the City. In addition, photography should celebrate the positive impacts the City is making in the community, region, and lives of residents.

Be sure to include diversity in race, age, gender, religion, and background. Whenever possible, the photos should use lots of natural light. The photography subject matter should always be in its natural environment. For example, portraits should be captured in City of Toledo environments, as opposed to staged in a studio.

All photos should be full color or blue and teal duotone images — no grayscale, sepia, or other color effects. Examples of acceptable color images can be found throughout this guide.


If you're not sure on something or need additional materials, please contact the City of Toledo Information & Communication Technology (ICT) Department.