Application

Social Media

Social media is one way to quickly connect with City residents. Here are a few tips for incorporating the City brand in social media and creating consistency across all social accounts.

Content Creation Recommendations

• Please use brand-approved fonts and colors
• Incorporate the brand’s visual language (photos, icons, and patterns) whenever possible
• Follow logo guidelines for visual consistency
• Use the City’s voice and tone guide for consistent writing and editorial styles

Accessibility on Social Media

• Add alt text to Instagram images
• Add alt text to Facebook images
• Add alt text to Twitter images
• Aim to reduce using text as part of the image whenever possible — use the caption field to repeat any text that’s included in the image

Presentation Template

When creating a presentation for the City of Toledo, start with the template available for download below. It is a PowerPoint template with many layout options, as well as font styles and the color palette pre-loaded.

Flyer Template

In addition to the presentation template, there is also a flyer template available for download. This template contains one design option for City of Toledo flyers. You do not have to use this template for every flyer, but it is a good starting place to be sure you’re adhering to the brand guidelines.

Zoom Backgrounds

The City of Toledo has four available zoom backgrounds for use. You can see the options below, as well as download the files using the download button below.

Examples

The below images show examples of how the City of Toledo brand can be applied to various applications.